BOSTON – The Boston University Department of Athletics has partnered with WHOOP, the Boston-based human performance company, to positively impact student-athlete wellness via WHOOP® wearable technology and WHOOP Unite™. This new multi-year partnership features a department-wide rollout of WHOOP 4.0 alongside a holistic student-athlete health and engagement program. 
 
Combining a 24/7 scientifically validated wearable and app that deliver individualized insights with a team analytics platform, WHOOP Unite guides student-athletes towards improved sleep, stress management and holistic wellness while helping staff optimize performance.
 
"We are truly excited to announce this innovative collaboration with WHOOP Unite," said Boston University director of athletics Drew Marrochello. "As we continue to prioritize student-athlete wellness, this is an incredible opportunity for them to receive individualized education and resources to increase performance and recovery. We look forward to numerous opportunities ahead with our neighbor in Boston as this will be a long-term, vibrant relationship that will also include product testing, student internships and many other resources as we continue to grow with WHOOP." 
 
Distribution of WHOOP 4.0 to BU student-athletes has already begun and will be followed by education sessions conducted by WHOOP later this month. Student-athletes can also choose to opt-in to a team dashboard and share high-level data with certain members of the BU athletic department for additional insight. The Terriers' strength & conditioning staff will take the lead on managing the web-based application and monitoring of data. 
 
"I started WHOOP as a college student-athlete while I was looking to improve my own performance," said Will Ahmed, Founder and CEO of WHOOP. "We are proud to introduce WHOOP Unite to Boston University and provide new tools to improve the health and performance of student-athletes through our innovative platform."
 
By helping student-athletes understand behaviors around stress management, higher quality sleep, and better health, WHOOP Unite promotes a healthier, more sustainable approach toward student-athlete excellence.

ABOUT WHOOP
WHOOP, the human performance company, offers 24/7 digital fitness and health coaching to help people achieve their goals. The WHOOP membership provides best-in-class wearable technology, actionable feedback, and recommendations across recovery, sleep, training, and health. WHOOP serves professional athletes, Fortune 500 CEOs, executives, fitness enthusiasts, military personnel, frontline workers, and anyone looking to improve their performance. WHOOP Unite is a comprehensive solution dedicated to supporting organizations across a wide range of industries with coaching, organizational insights, and health programs. Studies show WHOOP can positively change behavior, increase sleep, and improve physiological biomarkers. Founded in 2012, WHOOP is based in Boston and has raised more than $400 million in venture capital. The latest round of financing made WHOOP the world's most valuable standalone wearables company. Visit whoop.com for more information and connect with WHOOP on Instagram, Twitter, Facebook, LinkedIn, and YouTube.