BOSTON –– Boston University Athletics, in partnership with Teamworks Influencer, has launched the Scarlet & White Exchange to connect student-athletes and businesses for name, image & likeness (NIL) opportunities.
Part of an expanded partnership with Teamworks, BU has established the Scarlet & White Exchange as a free resource for student-athletes and interested businesses on the Influencer platform in order to streamline the process of generating NIL activity.
"We are proud to partner with Teamworks Influencer to provide useful tools in the ever-changing NCAA NIL landscape," said director of athletics Drew Marrochello. "The Scarlet & White Exchange will create a streamlined process for our student-athletes and allow them to easily connect with businesses and sponsors."
"We're excited to partner with Boston University Athletics to support their vision for maximizing NIL opportunities for student-athletes," said Teamworks Influencer GM Sean Kelly. "The Scarlet & White Exchange will empower student-athletes to monetize their brands through NIL partnerships on a fee-free platform."
Content for all student-athletes will be provided in the Influencer platform, making it a one-stop shop for social media photos, videos, NIL marketplace and more. The Exchange will also provide valuable analytical data to help the student-athletes measure their audience engagement.
Registered businesses can search, filter, and initiate conversations directly with student-athletes regarding NIL opportunities. Student-athletes will be able to view all the businesses in the exchange and negotiate terms on any NIL deals they would like to pursue. Teamworks and Boston University are not a party to the negotiations.
The Scarlet & White Exchange also includes a payment processing tool to securely pay student-athletes and create a 1099 form that lives in the student-athletes' Teamworks app for more efficient tax reporting. The platform will continue to provide education on NIL issues, including financial literacy and brand building while providing market research and tracking social media growth and engagement.
About Teamworks Influencer
Teamworks Influencer, available on Teamworks' Operating System for Sports™, is the leading athlete brand-building and NIL business management app for over 270 elite collegiate and professional sports organizations. The Influencer athlete app educates student-athletes, coaches, and staff for the NIL era in a safe and compliant environment, all powered by best-in-class content delivery for student-athletes to access and share content to their social media channels. To learn more about the Influencer Exchange, please visit teamworks.com/influencer.
